Socialbakers a.s. announced its integration with Single-Sign-On (SSO) providers Okta, OneLogin, Google and Microsoft. The integration will provide marketers with a seamless connection between the Socialbakers platform and their preferred SSO provider, while increasing IT security and controls across the enterprise. Enterprise collaboration is happening not only across teams but also across devices, platforms and services.

The SSO process enables access to multiple applications with a single login, simplifying the lives of users, enabling greater collaboration and providing increased security and compliance for IT organizations. The opportunity to take advantage of these benefits is a natural extension of the Socialbakers platform, which provides collaborative social media marketing capabilities for thousands of enterprise brands.