(Alliance News) - NVP Spa announced Monday, ahead of the new 24-29 Serie A cycle, an agreement with Enilive and DAZN for the editorial integration of Serie A Enilive from Italy's main stadiums in advanced remote production mode and the implementation of innovative technological solutions for the creation of DAZN's first virtual studio in Italy.

From the next football season, DAZN will base its production activities in NVP's modern and technological Innovation Hub in Cologno Monzese where it will implement innovative technology already used in the host broadcasting and OTT sector for the production of more than 5,000 events including Serie A matches, the Olympics, and the WTA Women's World Tennis Circuit.

"The new collaboration with NVP, which specializes in remote and cloud production integrated with cutting-edge technical connectivity solutions, marks a turning point for DAZN, which thus inaugurates the new five-year cycle under the sign of innovation," the company's statement reads.

Innovation and immersive experience will, in fact, be the guidelines of DAZN's new production and editorial plan, which will be developed to enhance the Serie A product through an even more interactive and immersive mode.

In addition to a stadium-centric coverage of pre-match and post-match - with the Stadium becoming more and more DAZN's studio acquiring even more centrality in the storytelling of Italy's top football league -, the introduction of a virtual studio with virtual and augmented reality technologies will revolutionize the analysis, debate and interactivity of the Serie A Enilive days' storytelling.

"The one we are starting with NVP is a collaboration that unites two entities that are constantly seeking advanced technological solutions. The next five-year cycle represents a new chapter for us, which we want to inaugurate by focusing on what DAZN has always most represented: innovation. The experimentation and adoption of new technological solutions - I am thinking of having brought sports to live streaming, the bodycam in Serie A or the Ref Cam in basketball - distinguish us and will continue to guide our choices for the next five seasons of Serie A Enilive," comments Stefano Azzi, CEO of DAZN Italia.

NVP's stock closed Friday at parity at EUR2.70 per share.

By Chiara Bruschi, Alliance News reporter

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