Nike Inc. announced that Bert Hoyt will become the Vice President and GM of Western Europe, one of Nike's six divisional geographies. Hoyt will replace Brent Scrimshaw who after 18 years at Nike has decided to retire and return to his native Australia with his family. Hoyt was most recently Nike's Vice President and General Manager of Global Football and helped lead the company's successful efforts for the 2010 World Cup. He will report to Gary DeStefano, Nike's President of Global Operations. Roland Wolfram will replace Hoyt as the new VP & GM of Global Football. Wolfram was most recently Vice President of Global Sales. Wolfram will report to Trevor Edwards, VP of Global Brand and Category Management. Tom Peddie will replace Wolfram as the VP of Global Sales. Peddie's most recent role was VP of North America Sales. He will also report to DeStefano. Ann Hebert, 41, will replace Peddie as the VP of North America Sales. Hebert has been with Nike for more than 16 years. Hebert will report to Elliott Hill, VP & GM of North America and Tom Peddie in his new role.