NIKE, Inc. : Nike Running introduces dynamic fit with the Nike LunarEclipse+ 2
January 06, 2012 at 12:53 pm
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"Second skin."
This is how Nike researchers and designers described the
feel of their latest discovery - Dynamic Fit. Created in
Nike's Innovation Kitchen and Sports Research Lab, Dynamic
Fit eliminates the space between the foot and the shoe for
unparalleled comfort, no matter foot size or shape.
Combined with ultra-soft Lunarlon cushioning, a supportive
heel clip and the innovative Dynamic Support stability
system, the Nike LunarEclipse+ 2 continues to push
innovation limits to help runners achieve their full
potential.
Art meets innovation: Joanne Gair
To bring this technology to life, Nike partnered with
renowned makeup and body paint artist Joanne Gair to
interpret this concept artistically. Joanne was a natural
collaboration choice, as her passion and attention to
detail mirrors Nike's own obsession over every aspect of
craft and design.
A three-decade industry leader herself, she is constantly
striving to reach perfection on every project, no matter
the canvas. Joanne's arresting work speaks for itself,
particularly as shown through her Nike LunarEclipse+2
interpretation.
Learn more about Joanne Gair in the interactive PDF,
available for download at left.
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).