NIKE, Inc. announced Dirk-Jan “DJ” van Hameren has been promoted to VP, Chief Marketing Officer, effective immediately. In this role, van Hameren will lead Nike’s Global Marketing organization to authentically connect with every consumer who interacts with the NIKE brand and deepen relationships with them. Van Hameren will succeed Greg Hoffman, who has been appointed VP, Global Brand Creative & Marketing Innovation, responsible for leading Brand Communications, Brand Design, Advanced Concepts and Digital Marketing Innovation, as well as Global Brand Imaging, Events Marketing and Creative Operations. Van Hameren, most recently served as VP, GM of Nike Sportswear, a role in which he and his team led a complete offense against Nike’s Sportswear business, driving strong consumer connections through iconic styles like Air Max and Air Force 1, and innovations like Tech Fleece apparel. They added more than $3 billion in revenue under his leadership. His prior roles included VP, Brand Management for Western Europe; GM, Nike ID; Global Brand Initiatives Director, and Director of Brand Events. He will report to Trevor Edwards, President of the NIKE Brand.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
