Naples Soap Company has achieved its 2023 retail expansion plans by adding four new stores across the state of Florida. In total, the Company added 6,100 square feet of retail space and further diversified its geographic presence. The first new location was opened in late spring in the Panhandle of Florida in Santa Rosa Beach along Highway 30a.

This store is situated in a high-end tourist market that attracts vacationers during the spring, summer and early fall. This store complements the Company?s other Panhandle store in Destin and will attract customers during the opposite months of Southwest Florida?s tourist season. The next location was selected due to frequent customer requests to open a store in Southeast Florida.

Over the years, the Company has developed a loyal and sizable customer base in Broward, Miami-Dade and Palm Beach Counties. This store is in the heavily populated Broward County in the city of Plantation and is expected to have a steady stream of year-round shoppers. It was opened in the summer of 2023.

The third location fills the geographic gap between the Company?s current locations in Punta Gorda and Lakewood Ranch. Wellen Park is a vibrant and wealthy community located in Venice, and this store was opened in late June.