The ongoing edition of hit reality television show, Big Brother Naija (BBN), which kicked off on Sunday, will bring an estimated N2 billion into the Nigerian economy, financial sector stakeholders have disclosed.
According to financial sector sources,
Huge sums of money, said sources, have been expended on items such as building design permits, civil engineering works, landscape management, heating ventilation and air conditioning as well as mechanical and electrical systems upgrade. Similar outlays have been made to ensure the upgrade of acoustics to studio specifications, purchase of power generators, water purification, information technology facilities and adaptation of the Big
A recent report by Accenture estimated that
The show has generated direct and indirect employment opportunities for Nigerians in marketing, Public Relations, production and sponsorship, who have been working from home and on
Also involved are hundreds of photographers, disc jockeys, interior decorators and an assortment of other small and medium sized business owners contracted as vendors to supply food, clothes, toiletries to the house for the duration of the show. BBNaija Season 5 will run for 10 weeks and be broadcast live round-the-clock on DStv and GOtv.
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