MONDELEZ INTERNATIONAL, INC. This year's report explores how current economic challenges are affecting consumer snacking choices around the world with a majority of respondents continuing to prioritize snacking, despite rising costs and economic challenges.
Developed in partnership with The Harris Poll, the report tracks snacking attitudes and behaviors among thousands of consumers surveyed across 12 countries for a fourth consecutive year. These findings illustrate the expanded role of snacking- as snacking increasingly replaces traditional meals in consumers' lives. Key findings include that consumers around the world are snacking: Daily - Snacking is a staple - 71 percent of consumers snack at least twice a day.
Mindfully - 78 percent of consumers report they take time to savor indulgent snacks with 61 percent saying they take time to portion out snacks before eating them.
Frequently - Consumers are increasingly replacing meals with snacks, with 55 percent reporting a higher likelihood to eat a snack across all three standard mealtimes.
Sustainably - Reducing waste is a top priority, with seven in 10 consumers saying they prioritize snacks that have less packaging and 72 percent saying they typically recycle it.
'Our State of Snacking report confirms that in these trying times, consumers around the world view their favorite snacks as affordable and necessary indulgences,' said
The survey demonstrates that consumers are looking for snacks to meet different needs in their lives. The vast majority said they regularly snack to reward themselves (78 percent) and for a sense of comfort (77 percent), including an overwhelming majority of millennials (85 percent for both reasons). The current environment also emphasizes the importance of brand recognition, with 67 percent saying they would buy fewer of their favorite snack brands rather than generic alternatives, regardless of cost.
The survey complements
Additional findings from the 2022 State of Snacking report, available for download at www.mondelezinternational.com/stateofsnacking, include:
Mindful snacking
Consumers are making an effort to be mindful and present while snacking, with 78 percent reporting they take time to savor indulgent snacks.
Many are also tuning into portion sizes, saying they take time to portion out snacks before eating them (61 percent) and check nutrition labels on snacks before buying them (68 percent).
Meanwhile, less than half (46 percent) say they feel guilty when enjoying an indulgent snack or treat.
A way to connect
Snacking offers an important opportunity to connect with others, with seven in 10 confirming, 'sharing snacks with others is my love language.'
This trend of regularly sitting down to enjoy snacks with loved ones is especially strong among households in
Appetite for sustainability
Consumers are very focused on how their snacking choices impact the environment - and they recognize that both companies and consumers play key roles in sustainable snacking.
63 percent of consumers agree that snacks with a higher environmental impact should cost more, especially millennials (70 percent) and Gen Z (69 percent).
64 percent are willing to pay more for snacks that are better for the environment, and 65 percent would pay more for snacks with ethically sourced ingredients.
'Today's consumer is more conscious than ever about their consumption - and that includes health and well-being, as well as the impact on the planet,' said
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