1H 2021 Results Presentation
Milan, 15th September 2021
Audience & Advertising
ITALY | Evolution of confidence index
Monthly evolution, consumers and business
120
110
100
90
80
70
60
50
gen- feb- mar- apr- mag- giu- | lug- ago- set- | ott- nov- dic- gen- feb- mar- apr- mag- giu- | lug- ago- set- | ott- nov- dic- gen- feb- mar- apr- mag- giu- | lug- | ago- | |||||||||||||||||||||||||
19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 |
consumersbusiness
Source: Istat
| 3 |
ITALY | Good & Service Consumption
Monthly evolution, consumers and business
services goods total
65,0
12M 2020 | 6M 2021 |
SERVICES: -30.2% | SERVICES: +26.7 |
AVG: -15.0% | AVG: +7.7% |
GOODS: - 8.3% | GOODS: +1.9% |
45,0
25,0
5,0
-15,0
-35,0
-55,0
-75,0
Source: Confcommercio
| 4 |
ITALY | Analysis of the advertising market
1H 2021 vs 1H 2020 (∆ %)
40
30
20
10
26.7 | 33.2 | 22.0 | 29.3 | 7.7 |
0
-14.2
-10
-20
Tot.Adv Mkt | TV | Radio | Digital | OOH |
Source: AC Nielsen
| 5 |
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