This episode of IP Goes Pop!®, takes you on a journey through the iconic world of the Barbie universe and brand, exploring its deep-rooted connections with pop culture and intellectual property law. Hop in the dream car and journey with Volpe Koenig Shareholders and podcast hosts,
Travel back in time to the inception of
Listeners will navigate through the pivotal role of patents in safeguarding the Barbie doll brand, highlighting the contributions of rocket scientist turned toy doll inventor,
Barbie's IP journey continues with your hosts exploring a legal battle involving trade secrets, focusing on the fierce competition between
Approaching the end of this enlightening journey, Michael and Joe explore the intersection of copyright law and the Barbie brand, analyzing the legal nuances of parody in copyright law through the lens of the infamous "Barbie Girl" song by Aqua and its repercussions in the legal world. They also touch upon the 2023 updated, "
The episode wraps up with final thoughts on the complex yet fascinating relationship between the Barbie brand and all aspects of intellectual property law, celebrating the impressive achievements of Barbie in the world of IP. Tune in to this episode of IP Goes POP! and immerse yourself in the captivating (legal) world of Barbie, a brand that has left an indelible mark on both pop culture and the realm of intellectual property.
Timestamps:
1:44The Barbie Movie (2023)
- The Super
Mario Bros . Movie (2023)
3:46Genesis of
Ruth Handler ,Elliot Handler , andHarold Mattson -
German-made
Lilli Doll - Merchandising Barbie and Her Accessories
- 1959 Trade Show Debut
- "Barbie" (1959) and "Ken" (1961) name origins
7:58 IP in the Barbie Universe: Trademarks
- Protecting a color as a trademark
Qualitex Co. v. Jacobson Prods. Co. (1995) - a case that demonstrated the concepts of secondary meaning or acquired distinctiveness
Barbie Pink trademark- Brands with registered colors
Tiffany & Co. - Post-it
UPS (United Parcel Service )Wiffle Ball, Inc.
12:05 IP in the Barbie Universe: Patents
- John "Jack" Ryan, rocket scientist and Barbie inventor
- Doll Construction Patent #US3009284
- 1964 Doll Having Angularly Adjusted Limb Patent #US3277601
Mattel and Lilli Doll SettlementMattel Inc. v. Greiner and Hausser(2003)
19:05 IP in the Barbie Universe: Trade Secrets
- Bratz Dolls
Mattel Inc. v.MGA Entertainment (2004-10)- Work for hire
- Non-disclosure agreements
-
Toy Industry
Trade Shows
24:20 IP in the Barbie Universe: Copyright
- Aqua's "Barbie Girl" song and music video
Mattel Inc. v. MCA Records(2002)- Parody
-
2023 Song "
Barbie World " byNicki Minaj and Ice Spice - Samples Aqua's "Barbie Girl"
29:56 Final Thoughts
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