Mattel, Inc. and Nickelodeon Form U.S. Television and Consumer Products Partnership for Thomas & Friends
January 25, 2018 at 08:00 am
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Mattel, Inc. and Nickelodeon announced a new U.S. television and consumer products partnership for preschool favorite, Thomas & Friends. The partnership will include the launch of the brand-new seasons of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year. Nickelodeon will also become Mattel's exclusive U.S. consumer products agent for Thomas & Friends across multiple merchandise categories including apparel, accessories, home goods, consumer electronics, and more.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.
MATTEL, INC. 
