• Customers to avail of free check-up for their vehicles by trained technicians
  • 10% discount on labour rates and 5% discount on spare parts
  • Free Health check for all customers
  • Free membership to Uday program, a unique, first of its kind initiative, with accident insurance, mobile recharge and other exciting benefits

Bhubaneswar, 6 January 2014: Mahindra & Mahindra Ltd., a part of the US $ 16.7 billion Mahindra Group, has announced a free service camp for its Maxximo Mini Van, Alfa and Gio customers. This customer-centric initiative has been organized from 8th - 11th January 2014 at Mahindra dealerships in Odisha.

The Service camp will provide Mahindra customers with an opportunity to ensure that their vehicles are in top condition. Customers can avail of an over-all check on each vehicle by trained technicians, completely free of cost. In addition, customers can avail of 10% discount on labour rates, 5% discount on spares and accessories, apart from a free vehicle check up. Vehicle owners / drivers can undergo a basic health check to take care of their personal well-being as well.

Speaking on the occasion, Sanjoy Gupta, Vice President - Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said "The Service camp is our way of thanking our loyal customers and to obtain their feedback which helps us connect with them better. Through these service camps, it is our endeavour to facilitate the customer's journey towards prosperity and progress by enrolling them in Uday, our unique customer engagement program."

At the Service Camp, customers can enroll in program Uday which will guide them in a number of ways to take care of their business needs. Enrollment in program Uday will provide customers with additional benefits of accident insurance, mobile recharge coupons and other regular benefits like discounts on servicing of their vehicles. The Service camp also provides an opportunity for customers to trade-in their existing vehicles for a new vehicle through special exchange schemes. Customers can also win service coupons by referring a Mahindra vehicle to their friends and relatives.  

Mahindra Maxximo Mini Van, Alfa and Gio vehicle owners can simply drive down to their nearest dealership where the service camps are being organized to avail of the various benefits and offers.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category.

Visit us atwww.mahindra.com

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For further enquiries

Roma Balwani                                         

Chief Group Communications Officer

Mahindra & Mahindra Ltd.                                           

Phone: +91 22 2490 1441                                             

Email: balwani.roma@mahindra.com

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