January 22, 2013, Guwahati: Mahindra First Choice Wheels Ltd. (MFCWL), India's No. 1 multi-brand used car company today inaugurated its newest dealership in Guwahati. PB India is spread across 1480 sq. ft. and is located at Maya Path, Six Mile Bylane, 1A, Punjabari Rd.

The showroom, which  also features the recently unveiled new look and feel of the brand, was inaugurated by Yatin Chadha, Vice President - Operations & Network, Mahindra First Choice Wheels Ltd.

"With approximately 2000 used cars sold per month, Guwahati is a strategic market for MFCWL in the North East. We currently have nine dealers in this region and plan to increase this number to 20 by F15, to tap the growing potential in the region," said Mr. Chadha.

The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With its new look and feel, MFCWL hopes to change this perception and create a unique, aspirational experience for the used car consumer, right from the point of entry till final exit from its showrooms.

Mahindra First Choice Wheels is the country's preferred used car mart and is India's only organized multi-brand player, with 223 outlets in 125 cities across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities.

Tremendous attention to detail is required to ensure that each used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company's robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.

In short, buying a used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

To give complete peace of mind to the used car buyer, the company has recently launched two new Warranty products named WARRANTYFIRST and CERTIFIRST.

Subject to specific terms and conditions, WARRANTYFIRST provides Warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km whichever is earlier. The CERTIFIRST Warranty covers the car's Engine and Transmission for a period of 6 months or 7,500 Km whichever is earlier.   

Both WARRANTYFIRST and CERTIFIRST come with the facility of 24X7 Road side Assistance across the country. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance.

The products WARRANTYFIRST and CERTIFIRST give tremendous peace of mind to buyers of Certified used cars.

Mahindra FirstChoice has launched its revamped website www.mahindrafirstchoice.comThis new website has been developed to provide complete assistance wanting to buy or sell a car. It is also integrated with social networking tools like Facebook, Twitter and Youtube. To help car buyers make an informed decision, the website also has tools like the LIFESTYLE RECCOMMENDER and the TOTAL COST OF OWNERSHIP.

Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. For helping car consumers buy their dream cars through loans, Mahindra First Choice has tie-ups with leading companies like HDFC BANK, MAHINDRA FINANCE.  

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in  tractors,  utility vehicles,  information technologyand vacation ownership. Mahindra has a presence in the  automotive industry, agribusiness, aerospace, components, consulting services, defence, energy,  financial services, industrial equipment, logistics,  real estate, retail, steel and  two wheelers.

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company.

www.mahindra.com

For further enquiries

Roma Balwani                                         

Senior Vice President - Group Communications

Mahindra & Mahindra Ltd.                                           

Phone: +91 22 2490 1441                                             

Email:  balwani.roma@mahindra.com

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