Mackmyra Svensk Whisky appointed Johan Larsson as new CEO. Magnus Dandanell is now handing over the role to Johan Larsson and moving to the position of business developer at the company. Johan Larsson has held several senior positions in both owner-managed and public listed companies. Earlier in his career, as the CFO of the fashion company Peak Performance, he was one of the people behind the growth of the company based on international expansion, with revenues increasing from SEK 300 million to SEK 1 billion. Since then, he has worked as both the COO and the CEO of various entrepreneurial companies like WeSC, Whyred and Mini Rodini. Through his own consultancy business, he has also acted as an advisor to investment companies.