KRBL Limited Launch 2 New Additions to Its Healthy Foods, Branded Portfolio Namely, Rice Bran Oil and Amaranth
August 17, 2020 at 03:56 am
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KRBL Limited announced 2 new additions to its healthy foods, branded portfolio namely, Rice Bran Oil and Amaranth. Rice Bran Oil is widely known as one of the most nutritious edible oils available due to its balanced fatty acid profile, abundance of heart healthy Oryzanol and presence of some special micro-nutrients, known to maintain healthy cholesterol levels besides promoting overall health and well-being. Rice Bran Oil is very versatile option in healthy modern cuisine and finds application in various everyday cooking preparations. Amaranth is a pseudo-cereal and is a dietary staple in certain parts of the world. It is a naturally Gluten Free food containing fiber, minerals such Magnesium and Zinc and also trace elements like Manganese and Copper that help in metabolization of protein and other macronutrients. Amaranth finds multiple applications, where it can be consumed by itself by way of a water-based
preparation and also incorporated into pasta or flakes and baked into biscuits. It is very routinely consumed as an alternative to traditional true cereal such as Wheat and is easy to incorporate into traditional dishes. With deep understanding of emerging consumer tastes the Company has consistently played a role in establishing healthy eating trends through its brand line. Both products announced will be available for sale to international markets with effect from 25 August 2020 and augment KRBL Limited's branded portfolio of healthy foods.
KRBL Limited is an India-based integrated rice company. The Company is a basmati rice producer and has fully integrated operations in basmati value chain, which include seed development, contact farming, procurement of paddy, storage, processing, packaging, branding and marketing. It owns and manufactures basmati rice brands in India and abroad. It operates through two segments: Agri and Energy. Its Agri segment comprises of agricultural commodities, such as rice, furfural, seed, bran, bran oil, and others. Its Energy segment comprises of power generation from wind turbine, husk-based power plant and solar power plant. The Company offers its rice under a range of brands, including India Gate, Nur Jahan, Telephone, Train, Unity, Lotus, Lion, Doon, Aarati, Quilada, Al Wisam, Granny's Kitchen, Necklace, Bemisal and Indian Farm, among others. Its subsidiaries include K B Exports Private Limited and KRBL DMCC and KRBL LLC. It exports its products to Saudi Arabia, Iran, Iraq and others.