This represents a 6.3 percent increase compared with the same period last year.
Excluding special purpose vehicles, Kia's 2023 sales in markets outside of
For
Kia's previous best yearly performance was recorded in 2014, with sales totaling 3,038,552 units. This included 2,573,352 units sold outside of
The brand also recorded its highest yearly sales in many of its major markets in 2023, including the
The Sportage SUV topped the 2023 global sales rankings by model, selling 523,502 units, followed by the Seltos SUV (344,013 units), and the Sorento SUV (242,892 units).
The company's best-ever annual sales performance was supported by the launch of competitive new models such as the Kia EV9 - as well as the new Sorento SUV, K5 sedan and Carnival MPV - along with increased vehicle production and supply due to the easing of semiconductor supply disruptions.
In 2024, Kia is targeting global sales of 3.2 million units. By region, the brand expects to sell 530,000 units in
Kia plans to enhance customer value and profitability while further solidifying its leadership position in the global EV market this year by introducing new EV models, strengthening the appeal of its products with improved connectivity technology, and further expanding its PBV business.
The company will also complete the redevelopment of its Kia AutoLand Gwangmyeong EV plant, which will produce the brand's EV3, a compact EV, for both domestic and international sales. Through such efforts, the company will continue its growth as well as achieve its goal of becoming a sustainable mobility solutions provider.
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