PPR SA. has appointed Todd Hymel as the new COO of the PPR Sport and Lifestyle division and Federico Barbieri as the new senior vice president of PPR e-Business. Todd Hymel will report directly to Jochen Zeitz, managing director of PPR Sport and Lifestyle division. Federico Barbieri will replace Fabien Sfez. Todd Hymel will be in charge to supporting the expansion of existing brands and the integration of new brands within the Sport and Lifestyle division, while pursuing the delivery of operational synergies. His expertise and experience gained in the field of Mergers & Acquisitions will help him contribute to grow the PPR Sport & Lifestyle brand portfolio. Todd Hymel joined PPR Group in 2008 as deputy director of mergers and acquisitions, after holding various positions in auditing, consulting and private equity in the US and in France. He is a member of the board of directors of Fansteel Inc. as well as the board of Volcom as of June 2011. Federico Barbieri will be in charge of supporting and speeding up the pace of the digital strategy for PPR Luxury and Sport and Lifestyle brands, by developing inter-brand synergies and coordinating e-business projects. A former European manager of Bottega Veneta, Federico Barbieri, has a solid expertise in marketing and new digital technologies, along with excellent knowledge about international scale retail. Federico Barbieri will keep his current duties at Bottega Veneta, as Worlwide eBusiness & Digital Communication Director. Federico Barbieri has worked in the UK, the Netherlands, the USA and Finland, for companies like Nike, Alpargats-Havaianas, Nokia or Mandarina Duck. A former European manager of Bottega Veneta, Federico Barbieri will keep his current duties as Worlwide eBusiness & Digital Communication Director of Bottega Veneta, in parallel with his new responsibilities as senior vice president of E-business at PPR.