JCDecaux signs an exclusive contract for in-store digital screens for Galeries
Paris,
The screens will be installed on every floor of the department store and will digitalise the customer experience, covering key touch points (entrances and exits, lifts, escalators, etc.) They will enable
The new partnership strengthens JCDecaux’s DOOH Parisian department store advertising offering, that has already been introduced to other premium retail outlets. JCDecaux offers a comprehensive solution, covering all stages of the value chain: including the design, installation and maintenance of the digital screens, selection of locations to reach the best audiences, media planning and marketing of the advertising space, campaign delivery and post-campaign analysis of conversion performance.
JCDecaux’s DOOH Parisian department store offering is based on a virtuous ecosystem for the retailer, brands and customers, using anonymised analysis of point-of-sale transaction and footfall data. This enables retailers to benefit from new revenue in an increasingly competitive market. Brand advertisers are integrated into this premium retail environment, reaching highly targeted and affluent audiences with the ability to link their media investment to sales performance. From the consumer perspective, the digital screens enhance the shopping experience, providing timely and relevant information including the latest special offers.
Nicolas Houzé, General Manager of Galeries Lafayette and BHV and member of the Executive
- 2021 revenue: €2,745m (a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than 80 countries
- 957,706 advertising panels worldwide
- Present in 3,518 cities with more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in the
FTSE4Good (4.2/5), CDP (A Leadership), MSCI (AAA) and has achieved Gold Medal status fromEcoVadis - 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture (530,143 advertising panels)
- N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
- N°1 in
Europe for billboards (72,611 advertising panels) - N°1 in outdoor advertising in
Europe (596,831 advertising panels) - N°1 in outdoor advertising in
Asia-Pacific (232,268 advertising panels) - N°1 in outdoor advertising in
Latin America (64,893 advertising panels) - N°1 in outdoor advertising in
Africa (20,808 advertising panels) - N°1 in outdoor advertising in the
Middle East (14,177 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please visit jcdecaux.com.
Join us on Twitter, Linkedin, Facebook, Instagram and Youtube.
Communications Department:
+33 (0) 1 30 79 35 68 – albert.asseraf@jcdecaux.com
Investor Relations:
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
Attachment
30-05-2022 # CP GL_UK
© OMX, source