Instacart and Google announced Google Shopping ads are now accessible to Instacart's advertising partners, leveraging the company's retail media data. With this expansion, CPG partners on Instacart, including Danone's Oikos, Kraft Heinz brands: Kraft, Lunchables, Oscar Mayer, and Philadelphia, as well as Publicis Media's CPG clients can activate Google Shopping ads, powered by Instacart's first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers' hands in as fast as an hour. Instacart offers unique, rich insights on consumer shopping behavior from its massive catalog of more than 1.4 billion products across more than 1,400 retail banners.

Google Shopping ads, featuring the CPG brands available on Instacart, can now scale to consumers who are shopping across Google more than a billion times a day.1 With Instacart-powered Google Shopping ads, those consumers will be able to see ads for participating brands' products as they search and click to complete their shopping journey on Instacart with the convenience of getting their products delivered with same-day delivery.