The program initially launched in the fall of 2020 to commercial partners, according to a press release.
The single, integrated program offers insight, capabilities and collaboration tools to help drive digital transformation and growth as consumer buying behavior continues to evolve.
The extension to retail partners begins
"For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,"
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