The
The large decline was an outcome of an unfavorable YoY comparison against 2Q19, which was the biggest quarter in the past five years as Lenovo executed one mega-deal of 1.1 million units to
The countrywide lockdown forced everyone to work from home, resulting in strong demand for notebooks as enterprises rushed to ensure business continuity by providing its workforce the required infrastructure to work at home. Most IT services, global enterprises, and consulting companies placed large orders for notebook PCs. This led to an all-time high of enterprise notebook purchases with shipments growing by 105.5% YoY in 2Q20. As a result, enterprises reduced desktop buying and even converted a few orders to notebooks. SMBs also increased their procurement of notebooks with relatively moderate growth of 12.1% YoY in 2Q20.
'The demand for notebooks exceeded expectations with most of the vendors exiting the quarter with minimum inventory. Despite the supply and logistics challenges in the first half of the quarter, companies executed most of the large orders in 2Q20. Also, many companies shifted their employees to notebooks for the first time; this change is surely going to alter their procurement strategy in the long term with a mix of in-office and remote workforce becoming a reality for many organizations,' says
The consumer segment had a relatively small quarter since the market was operational for just 45 days due to countrywide lockdown in the first half of the quarter. However, strong demand from eLearning was able to cover the gap to some extent. The overall consumer segment saw a YoY decline of 21% but was able to recover from the previous quarter's low with 3.3% quarter-over-quarter (QoQ) growth in 2Q20. Online buying played an important role in this quarter; as a result, vendors shipped almost one-third of their PCs to online channels.
Top 5 Company Highlights: 2Q20
Lenovo replaced
ASUS maintained the fifth position and registered an impressive 55.5% YoY growth in the overall PC market. ASUS also emerged as the third-largest consumer brand replacing
India PC Market, Top Five Companies, Market Share, Year-over-Year Growth 2Q20 (shipments are in thousands of units)
Company
2Q20 Shipments
2Q20 Market Share
2Q19 Shipments
2Q19 Market Share
Year-over-Year Unit Change (2Q19 vs 2Q20)
1.HP Inc.
692
32.8%
753
22.4%
8.2%
2. Lenovo
580
27.5%
1,555
46.2%
62.7%
3.
377
17.8%
481
14.3%
21.8%
4.
209
9.9%
321
9.5%
34.7%
5. ASUS
107
5.1%
69
2.0%
55.5%
Others
145
6.9%
186
5.5%
22.2%
Total
2,110
100.0%
3,365
100.0%
37.3%
Source: IDC Worldwide Quarterly Personal Computing Device Tracker,
Commenting on the outlook for the coming quarters,
'When it comes to new growth opportunities, the demand for online learning is still largely untapped and encompasses huge potential. To unlock this big segment, brands would need to be more innovative in addressing the specific challenges related to eLearning. It would require cross-platform and learning ecosystem partnerships to onboard first-time users,' concludes Singh.
Notes:
Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.
Enterprise segment refers to all companies with 500 and above employees, and SMBs are referred to companies below 500 employees.
Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
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