Havells India Ltd. announced its entry into the kitchen appliances market through a strategic partnership with Jumbo Group, a leading distributor of consumer electronics and technology products in the UAE. This alliance is set to bolster Havells product portfolio and market reach while enabling Jumbo Group to establish a significant presence in the Middle East. The partnership will see the launch of Havells India's premier kitchen appliances, including advanced mixer grinders starting with online availability on Jumbo's e-commerce website jumbo.ae followed by retail store distribution.

Havells' energy efficient appliances come equipped with advanced technology, super quality, and design. At a later stage, the Havells product line-up will be extended to include premium juicers and state-of-the-art air fryers, which will also be available in-store at Jumbo Electronics outlets and online. As part of the tie-up, Jumbo will also undertake distribution to retailers in UAE to develop brand presence in MEA (Middle East & Africa).