goeasy Ltd. announced the appointment of Patrick Ens as President of its easyfinancial and easyhome brands, effective July 1, 2024. Patrick joins goeasy from a successful tenure with Capital One Canada, where he acquired over 17 years of experience in consumer credit. Most recently, Patrick served as President of Capital One Canada, with responsibility for the overall strategic direction and operations of the Canadian business, while driving toward the goal of helping Canadians succeed with credit.

Prior to being appointed President in 2021, Patrick held numerous other executive positions at Capital One, within the marketing, risk and product functions, after beginning his career there as a Business Analyst. Patrick obtained a Bachelor of Commerce from Queen's University in 2006. In this new role, Patrick will have full accountability over the easyfinancial and easyhome brands, including easyfinancial's direct-to-consumer lending products such as personal loans and home equity lending.

Patrick's appointment balances the organizational structure with the role of Ali Metel, who has served as President of the LendCare brand since 2021, when it was acquired by goeasy. Under the LendCare brand, Ali remains responsible for all indirect lending products, including automotive financing and point-of-sale lending. Each executive will be responsible for the operations and financial performance of their respective brands and lending products, reporting into Jason Mullins, President and Chief Executive Officer of goeasy Ltd.