GMO Research, Inc. to launch new service brand “MO Lite”
April 27, 2021 at 09:00 pm
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GMO Research, Inc. has rolled out a new initiative to support companies in conducting online research projects with the fastest and most cost-effective turnaround in APAC. There is an increasing demand for DIY market research tools that allow companies to conduct survey research remotely and at low costs. But when a company really starts to plan a research project, there are some common obstacles. Firstly, the targeted audience is limited to the company’s own service and/or product line, so the company cannot collect a larger number of responses. Secondly, recruiting people for a survey is a time-consuming and costly process. And lastly, localizing questionnaires, ensuring they align with local law, and checking that the contents address the cultural and linguistic background correctly takes a great deal of effort. To address these issues, GMO Research has developed “MO Lite”, a new service that enables companies to link their own using DIY market research tools to recruit survey respondents directly from one of the largest pool of panelists in APAC, with a price less as USD 10 cent per question, that comes with full support from APAC local experts. USD 300 minimum fee will be included.
GMO Research & AI Inc, formerly GMO Research Inc, is a Japan-based company mainly engaged in the Internet research business, which provides outsourced research, tabulation, and analysis services for market research activities using the Internet. The two main services are outsourcing services, in which it responds to the needs of research firms in Japan, Asia, Europe, and the United States that want the Company to cover all or part of their research needs, and do it yourself (D.I.Y.) services, in which research firms conduct their own research using the Company's platform. The Company also provides other services such as conventional research. The Company is also engaged in the research, planning, development, sales, agency sales, maintenance, operation, and outsourcing of various services that utilize artificial intelligence (AI), event planning, production and management, and worker dispatch business.