General Motors : Cadillac Annual Sales Reach Highest Mark in Decades

Cadillac sold 37,310 vehicles globally in December, bringing its total for 2016 to 308,692 - the most since 1986. The year-end total marked an increase of 11.1 percent from the previous year.

In December 2016, the seventh consecutive month of double-digit percentage increases for Cadillac, global sales rose 15.5 percent over December 2015. The all-new XT5 had its largest sales since launch. Cadillac sales in the midsize luxury crossover category - the industry's strongest segment - grew 29.1 percent in December. Escalade sales rose 21.2 percent in December and 8.95 percent for the year. The XTS luxury sedan saw sales increase 14.7 percent for the month and 15.8 percent for the year.

Growth in Cadillac's top three regional markets drove the overall increase in December. Sales in the U.S. grew 3.2 percent, while Cadillac completed its record year in China with a 45.4 percent increase. Sales in Canada rose 23.1 percent.

'It was a stunning year for Cadillac's global growth in 2016,' said Cadillac President Johan de Nysschen. 'Drawing more customers than any year in the past 30 is an excellent springboard for the robust product offensive from Cadillac in the coming years. While growing the business significantly and attracting a youthful and affluent demographic, we continue to elevate the aspirational character of the brand. We see this in a very rich model mix, with discerning customers opting for top models with very high specifications, driving up average transaction prices in the process.'

Cadillac's growth included a continuation in its trend of attaining higher brand prestige alongside volume growth. The brand's average transaction prices in the U.S. market reached $53,796 per unit (according to Power Information Network.)

Cadillac sales in key regions appear in the table below.

SALES BY REGION
	Dec-16	Dec-15	% Change	YTD-16	YTD-15	% Change
United States	21,446	20,787	3.2	170,006	175,267	(3)
China*	13,400	9,214	45.4	116,406	79,779	45.9
Canada	1,347	1,094	23.1	12,162	12,249	(0.7)
Middle East	448	528	(15.2)	4,220	5,136	(17.8)
ROW	669	681	(1.8)	5,898	5,426	8.7
Total	37,310	32,304	15.5	308,692	277,857	11.1

*China retail sales
**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

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