First Acceptance Corporation announced Larry Willeford will be president and COO of the company. Larry Willeford, chief claims officer of First Acceptance Corp., will become president and COO of the company, effective Oct. 1. Current First Acceptance President and CEO Ken Russell will maintain an oversight and strategic role on the leadership team and will continue as CEO. Doug Jensen, who will join the company before Sept. 30, will replace Willeford as chief claims officer. He was most recently vice president of claims at American National.