These awards recognize the most innovative and influential communicators and digital campaigns.
About 'The people who make the world move' on Instagram
By focusing on the people behind infrastructure,
This campaign has allowed Instagram users to learn first-hand on a monthly basis what the Ditecpesa laboratory is like, how the asphalt is manufactured to build roads, or how the Australian highway is being built in Toowoomba, in addition to experiencing the inauguration of the Northern Line Extension in
The series has featured more than 60 employees in over 12 countries sharing infrastructure stories in their own words. This social media action is known as a 'takeover' and involves someone outside the digital communication team recounting their experience at the company during a specific period of time in the first person on social media.
About the PRNEWS Digital Awards 2023
These awards are presented by the PRNEWS group to recognize the most innovative and influential communicators and digital campaigns. This year, the awards highlighted the most creative proposals that demonstrate the wide reach that digital communications can have.
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