ESE Entertainment Inc. announced an update in its partnership with Metapro. ESE and Metapro are set to extend their partnership, following Metapro's successful $4 million sales of Metapro protocol license over the past 14 months. In April 2024, backed by the adept Hive sales team, Metapro is targeting a $200 million sales initiative for Metapro protocol licenses over the next two years.

Under the partnership, ESE will provide technology and marketing services in connection with the promotion of Metapro's protocol licenses. ESE will use its technology and marketing expertise to support the growth of the Metapro ecosystem and the adoption of the same by video game and blockchain developer communities. The launch of Metapro protocol licenses marks a key point in web3 gaming, indicating the beginning of Metapro's worldwide expansion, which has been underpinned by nearly three years of robust support from the ESE team.

The initiative's success is largely attributed to the market's enthusiastic response, driven by a keen interest in the development of infrastructure for the rapidly growing web3 gaming industry. Metapro has decisively entered this space with an extensive array of services covering both game distribution and the onboarding of new players.