On November 1, 2016, Sitestar Corporation appointed Rodney E. Lake as Chief Operating Officer and Corporate Secretary of company. In his capacity as Chief Operating Officer, Mr. Lake will serve as the company's new principal operating officer. Mr. Lake, age 40, is the founder and Chief Investment Officer of The Benval Group LLC. Founded in October 2012, The Benval Group provides consulting services to growing companies, and works to partner with its clients regarding resource and capital allocation, strategy, analysis and research.