EasyJet plc : Pigs do fly – sales of bacon baguettes take off

easyJet, the UK's largest airline, today published a national poll that has revealed that bacon butties are the number one snack of choice for Brits polling four times more votes than second place cheese on toast. This is confirmed by easyJet's onboard sales figures showing that bacon baguettes are the biggest selling hot food with over 2.5 million sold since it was introduced in 2008. This could be, in part, because the aroma of a freshly cooked bacon butty was voted the favourite food smell of those surveyed - even beating traditional British favourite fish and chips.

The survey shows that as a nation we prefer to tuck in to a bacon butty over other traditional classics like cheese on toast, pork pies and scotch eggs. The survey also shows that we are more likely to reach for a bacon sandwich in times of economic uncertainty, preferring down-to-earth comfort food in a downturn rather than upmarket, extravagant treats.

Sharon Huetson, easyJet's Strategic Partnership Manager In-Flight, said: "This survey backs up something we have seen over the past three years - bacon butties are the clear favourite with easyJet passengers. Whether passengers are looking for a hearty snack at the beginning of their journey or the first taste of home on their way back."

The survey revealed that 67 percent of respondents would opt for the bacon butty as their ideal light bite. Once popular favourites were way down the list with the traditional pork pie generating only six per cent of the vote and the scotch egg a tiny two percent.

easyJet's bacon baguette uses tasty rashers of back bacon sourced from Southern Ireland.  The product has been specifically designed and taste-tested for cooking onboard the aircraft and consists of an eight inch crusty white baguette which is generously filled with bacon. Each bacon baguette is on sale for £4 and comes with sachets of tomato ketchup.

-ENDS-

For further information please contact:

Anna Knowles, easyJet Press Office, [e-mail] 01582 525252

Rowena Lee, Beattie Communications, [e-mail] 0113 213 0306

Notes to Editors

easyJet Comfort Food Survey

Survey period: 21/11/11 - 25/11/11

The survey was conducted via an independent research site. 972 responses were received from a random sample of UK adults, aged 16+.

1. What would you vote as the 'best British light bite'?

Answer	Response Percentage
Scotch egg	2%
Bacon butty	67%
Pork pie	8%
Cheese on toast	17%
Other	6%

1. To cheer yourself up during the economic downturn would you be more likely to opt for:

Answer	Response Percentage
An extravagant foodie treat	25%
Simple comfort food	48%
A slap-up meal in a restaurant	25%
Other	2%

1. What is your favourite food smell?

Answer	Response Percentage
Fish & chips	25%
Bacon butty	28%
Toast	25%
Roast dinner	22%
Other	0%

About easyJet:
easyJet operates Europe's No. 1 air transport network with a leading presence on Europe's top 100 routes and at Europe's 50 largest airports.

easyJet flies on more than 600 routes between 130 airports in 30 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport, more than any other airline.

The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.