Data Silos: The Hidden Hurdle to Superior Customer Experience
April 11, 2024 at 09:21 am
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Enter: Customer Journey Orchestration
One effective and attainable first step to navigating the data chasm is to implement software that helps your company orchestrate customer journeys. At its core, customer journey orchestration (CJO) is about harnessing the power of data to deliver seamless, personalized and secure experiences across every touchpoint.
Journey orchestration software serves as a central hub where disparate data sources converge, enabling companies to gain holistic insights into their customers' journeys. Through integration, automation and analytics, journey orchestration transforms raw data into actionable insights, empowering organizations to make informed decisions that drive CX excellence.
At the heart of CJO lies the concept of actionable insights. Rather than allowing your marketing and sales teams to drown in data, journey orchestration software will help them identify the most pertinent information that drives meaningful outcomes. By focusing on the right data points, companies can tailor their strategies to effectively meet customers' evolving needs.
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CSG Systems International Inc. published this content on
11 April 2024 and is solely responsible for the information contained therein. Distributed by
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11 April 2024 13:20:02 UTC.
CSG Systems International, Inc. is a software-as-a-service (SaaS) platform company. The Company provides revenue management, digital monetization, customer experience, and payments solutions. The Company offers integrated real-time revenue management platforms leveraging public cloud, private cloud, or on-premises deployments to optimize and monetize transactions at every stage of the customer lifecycle. The Companyâs products are used in the areas of 5G/internet of things (IOT) monetization, financial services, technology, telecom, field service management, operations support systems/business support systems (OSS/BSS), journey orchestration, journey analytics, customer experience, and integrated payments. The Company offers operational services encompassing infrastructure management, including hardware, application, and environmental management and application configuration management, including configuration development, release, and deployment.