But the
President and CEO
“It's minimum investment and really the business case is on increasing customer retention on our wireline business and increasing new customer attraction from segments of customers that are shopping for a bundled offer that we could not attract before,” he said.
The wireless rollout in
Canada’s MVNO framework was put in place by the CRTC to allow telecoms to offer cellphone service through rival carriers’ networks. The rules are meant to increase cellphone competition by giving regional carriers a presence in regions they did not previously serve, with requirements to build their own networks in those areas within seven years.
In the
“This capital-lean MVNO solution increases our addressable market, strengthens our product mix and will improve customer attraction, retention and satisfaction over time,” Perron told analysts.
“It is still too early to start disclosing detailed results on the product, but we will do so when it reaches critical mass.”
Chief financial officer
Cogeco reported a profit attributable to shareholders of
Perron said growth in Cogeco's Canadian telecommunications business was driven by the ongoing expansion of its internet subscriber base.
The firm's cable and internet subsidiary,
The third quarter also saw Cogeco implement the initial steps of a new operating model designed to deliver future growth.
Announced in May, the company's new organizational structure will combine its
"This nimbler structure will help accelerate our performance and will generate cost savings, which will be reinvested in growth drivers, where we have historically under-indexed, such as marketing, digitization, and analytics to drive revenue," said Perron.
This report by The Canadian Press was first published
Companies in this story: (TSX:CGO, TSX:CCA)
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