Cisco : Joining the movement to #SeeHer in the media
February 22, 2018 at 04:32 pm
Share
If you live in the US and have been watching any of the Winter Olympics coverage on NBC, you may recognize this (amazing) spot:
The video was sponsored by P&G, AT&T, USAA, Verizon, and NBC Universal and broadcast multiple times during prime time on NBC in support of the Association of National Advertisers' #SeeHer global effort. The mission of #SeeHer is to lead the movement to accurately portray all women and girls in the media, so that by 2020, they see themselves reflected as they truly are. In a study by Unilever, only 3% of ads show women in leadership positions, 2% show women being intelligent, and 1% show women with a sense of humor.
As a board member of the ANA, I have committed to supporting the #SeeHer movement by ensuring our advertising and creative assets accurately represent the diverse make-up of the world. We are already being incredibly conscious about the way we show women in our branded creative assets - and for non-branded content we are training agencies and partners that this needs to be a priority.
One great example of this is a recent video The Network's 6th Sense, launched as the next wave of The Network. Intuitive. in Cisco Live Barcelona. A story told through the eyes of a female Director of Network Operations, the video also serves the other commitment we're making with this initiative: showing tech as a welcoming industry for women to thrive in.
I encourage you to check out #SeeHer on Twitter and Instagram. And look out for more from Cisco!
Tags:
Cisco Systems Inc. published this content on 22 February 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 February 2018 21:31:08 UTC.
Original documenthttps://blogs.cisco.com/news/joining-the-movement-to-seeher-in-the-media
Public permalinkhttp://www.publicnow.com/view/B9AE1D488F2D53B4362244C09927D9D952B22B63
Cisco Systems, Inc. is the world leader in designing, developing, and marketing Internet network equipment. Net sales break down by family of products and services as follows:
- network equipment (68.9%); switches and routers, technological software and systems (storage, Internet access, and security systems, wiring, gateways, connection interfaces and modules, etc.), etc.;
- services (24.3%): technical assistance, network design, execution, and integration services, etc.;
- security products (6.8%).
Net sales are distributed geographically as follows: Americas (58.7%), Europe/Middle East/Africa (26.6%) and Asia/Pacific (14.7%).