Bread Financial Holdings, Inc. announced that it intends to offer, subject to market and other conditions, an additional $200 million aggregate principal amount of its 9.750% Senior Notes due 2029 (the ?Additional Notes?) in a private offering that is exempt from the registration requirements of the Securities Act of 1933, as amended (the ?Securities Act?). The Company intends to use the net proceeds of the Additional Notes offering, together with cash on hand, to (i) fund the redemption of a portion of the Company?s outstanding 7.000% Senior Notes due 2026 and (ii) pay related fees, premiums and expenses. The Additional Notes will constitute a further issuance of the Company?s 9.750% Senior Notes due 2029 in the aggregate principal amount of $600 million, which were issued on December 22, 2023.

The Additional Notes will form a single series with, and have the same terms (other than the issue date and initial offering price) as, the Existing Notes. The Notes will be guaranteed, on a full, joint and several basis, by each of the Company?s domestic subsidiaries that guarantees the Company?s obligations under its existing senior notes and its senior credit facilities. Consummation of the offering of the Additional Notes is subject to market and other conditions, and there can be no assurance that the Company will be able to successfully complete this transaction on the terms described above, or at all.

The Notes will not be registered under the Securities Act, or any state securities laws. The Notes may not be offered or sold in the United States absent an effective registration statement or an applicable exemption from registration requirements under the Securities Act and applicable state securities laws. Accordingly, the Notes will be offered only (A) to persons reasonably believed to be ?qualified institutional buyers?

under Rule 144A of the Securities Act or (B) outside the United States to non-U.S. persons in compliance with Regulation S under the Securities Act.