BlueMeme Inc. announced that on 26th July 2023 it launched its owned media "LeapLeaper" as a new communication space alongside its official company channels. "LeapLeaper" is specifically designed for the public, including engineers, and provides a diverse range of technology-related information to help them take a leap into a new future. Against this background, BlueMeme and its wholly owned subsidiary OpenModels (BlueMeme Group) have launched the owned media "LeapLeaper".

This is a media platform for individuals who aspire to use technologies to leap ahead into the near future and beyond. Through a diverse range of technology-focused topics including agile development, low-code and no-code development, AI, quantum computing, and biotechnology, "LeapLeaper" actively promotes DX as creative disruption and enables individuals to leap towards new and exciting opportunities. It offers a diverse array of information that is beneficial not just for engineers, but also for those who are interested in keeping up with societal and business changes.

"LeapLeaper" covers a wide range of topics, including modern work styles and mindsets that match today's trends. Moreover, the company delve into more casual subjects such as culture, society, city living, personal experiences, and hobbies. "LeapLeaper" will function as BlueMeme Group's open internal newsletter, accessible to the public.

As a fresh and distinct platform, separate from existing official channels, `LeapLeaper' will cultivate communication with a diverse range of stakeholders. Name of mediaLeapLeaper ConceptThe future is a personal matter close to us - a media for those who are making the leap to a new future. Brand nameThe light, rhythmic refrain of the word, combining long and semitone sounds, creates an image of a being that keeps moving forward, lightly and repeatedly taking on the challenge of the next step.

Brand logo and symbolThe brand logo has a clean and highly visible shape, centered on a combination of sharp straight lines and circles. The refrain is shown by the "L" and the symbolizes "rise, evolution and innovation". The symbol on the right of the logo is a frog.

The "leapfrog" lightly leaps off the ground in a great jump towards its next destination. The visual represents such dynamism. The straight lines matching the logo are inspired by origami.

The simplicity of the material represents the infinite possibilities of what it can become, depending on how it is made, just like origami. Brand colorLeap Leaper's brand color is orange, which reflects speed, lightness, fun and freshness. It provides useful information for everyone, including a wide range of non- engineers, in a colorful way.