Better Collective A/S (OM:BETCO) acquired AceOdds for ?42 million on May 16, 2024. The consideration consists of ?40 million in cash and ?2 million in common equity. The remainder ?2 million in a number of Better Collective shares which will be based on the volume weighted average share price as traded on Nasdaq Copenhagen in the period starting five trading days prior and ending five trading days after closing. Better Collective will initiate a share buy back programme for this latter part to be settled in shares. Over the past 12 months, AceOdds achieved EBIT of approximately ?10 million. AceOdds comes with a significant amount of recurring revenue. Better Collective will expand to its global network of sportsbooks in relevant geographies, including the US. Better Collective will grow the audience of AceOdds with its world-class SEOcompetencies as well as invest significant resources into further product enhancements. The AceOdds app will provide important zero and first party data for the UK market to utilize for segmentation and targeting on Better Collective?s internal AdTech platform, Advantage.

Better Collective A/S (OM:BETCO) completed the acquisition of AceOdds for ?42 million on May 16, 2024.