- First provider in
Canada to bringToronto Raptors fans together usingSnapchat's gamified in-arena 5G AR Lens - Bell and Snap to introduce new immersive fan experience at
Toronto Raptors game tonight (January 6 ,7:30 p.m. EST )
TORONTO,
Fans in
The Bell 5G Toronto Raptors AR Lens will be available for a limited time during four upcoming
Snapchatters in attendance will access an exclusive
Welcome Toronto games amplify diverse voices and talents within the city, highlighting a different selected creator each game. Tonight (
5G users attending the game can participate in this experience by opening the Bell 5G Shot Clock AR Lens in
Today's announcement is the latest innovation leveraging Bell 5G technology and follows the launch of TSN 5G View / Vision 5G RDS, another unique immersive experience Raptors fans can enjoy. Bell continuously works with partners like Snap, leveraging the superior capabilities of Bell 5G to deliver a broad range of enhanced digital experiences.
"We're excited to partner with Snap to bring together Bell's 5G network leadership with a world leader in augmented reality. With the power of 5G, Snap can offer Snapchatters new, fully immersive fan experiences, starting with live sporting events. This is just another example of our commitment to Canadians and how we're delivering the latest technology and best experience."
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"We are proud to work with Bell to showcase the unprecedented capabilities that AR and 5G can bring to consumers across Canada. We know that sports brings people together and that connectivity whether at home or in the stands is integral to the overall fan experience – and we look forward to unlocking more of the magic of AR together."
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"There is a highly engaged community watching and talking about sports on
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Quick facts
- Bell and Snap have inked an innovation partnership, leveraging the best of 5G technology and AR to create a unique immersive experience for
Toronto Raptors fans - Bell is the first Canadian telecommunications company to leverage 5G to support Snap's best-in-class AR technology in this way
- Bell and Snap introduce the first ever 5G multi-user AR basketball experience on
Snapchat ;Toronto Raptors fans inScotiabank Arena can shoot hoops together in real time throughout the duration of the game - Players will need to have access to a 5G device and use their rate plan to access the Lens experience; data charges may apply depending on a player's rate plan
Bell is Canada's largest communications company, providing advanced broadband wireless, TV, Internet, media and business communication services throughout the country. Founded in
Through Bell for Better, we are investing to create a better today and a better tomorrow by supporting the social and economic prosperity of our communities with a commitment to the highest environmental, social and governance (ESG) standards. This includes the Bell Let's Talk initiative, which promotes Canadian mental health with national awareness and anti-stigma campaigns like Bell Let's Talk Day and significant Bell funding of community care and access, research and workplace leadership initiatives throughout the country. To learn more, please visit Bell.ca/LetsTalk.
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are
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