BCE : Bell announces mobile TV sports lineup including Super Bowl XLVI

Bell Mobile TV has the 2012 Tim Hortons NHL® All-Star Game, Stanley Cup® Playoffs and Final, Super Bowl XLVI, NCAA March Madness and other popular sporting events on TSN, RDS, TSN2, RDS2

MONTRÉAL, January 26, 2012 - Bell today announced an action-packed sports lineup now available on Bell Mobile TV including live access to the 2012 Tim Hortons NHL® All-Star Game, Super Bowl XLVI, the  2012 Stanley Cup® Playoffs and Final, and much more. Delivered directly to Bell superphones and other mobile devices*, only Bell Mobile TV offers customers live, on-the-go access to the most popular sporting events.

"Bell's strategic commitment to bring Canadians the best mobile content across world-leading new broadband networks continues to accelerate the popularity of Bell Mobile TV right across the country," said Wade Oosterman, President of Bell Mobility and Residential Services, and Bell's Chief Brand Officer. "With this unbeatable roster of live hockey, curling, football and basketball events available on Bell superphones, rooting for your favourite team just got better."

Some of the top-rated sporting events available live on Bell Mobile TV include:

January 28	2012 Molson Canadian NHL All-Star Skills CompetitionTM
January 29	2012 Tim Hortons NHL All Star Game
January 29	Pro Bowl
February 5	Super Bowl XLVI
February 18-26	Scotties Tournament of Hearts
March 3-11	Tim Horton's Brier Cup
March 10	Vancouver Whitecaps season begins
March 15	NCAA Basketball March Madness begins
April - May	2012 Stanley Cup Playoffs
May- June	2012 Stanley Cup Final

Alongside its impressive roster of live sports, Bell Mobile TV also delivers live news on CTV News Channel, BNN and CBC Newsworld, children's content on YTV and Treehouse, and a wide variety of popular programming from CTV and CTV Two.

Bell Mobile TV is available for just $5 per month for 5 hours of Mobile TV usage.

Bell offers Canada's most impressive portfolio of superphones and other mobile devices with large enhanced resolution displays including the LG Optimus LTE, Galaxy Nexus, Galaxy SII and Galaxy Tab LTE. When paired with Bell Mobile TV, only Bell customers have on-the-go access to the most top-rated content available directly on the industry's best superphones, smartphones and tablets.

For Bell Mobile TV channel listings, details on sporting event availability, and more information on the service, please visit Bell.ca/MobileTV

About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada via the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.

For more information, please contact:

Jason Laszlo
Bell Media Relations
1-855-614-6602
[e-mail]
@Bell_News

NHL, the NHL Shield and Stanley Cup are registered trademarks and NHL All-Star Skills Competition and the NHL All-Star Game logo are trademarks of the National Hockey League.  All Rights Reserved.