Superga UK reveal Alexa Chung as the Creative Director for their Spring/Summer 2012 campaign.

Following the success of the brand's centennial year anniversary shoot featuringAlexa Chung; Italian footwear brandSupergahave taken the fashion icon's creative direction for their UK Spring/Summer 2012 mainline collection campaign shoot set in Miami, USA.

The only direction from Superga for the shoot was "Go create" and Alexa had free reign to style the shoot.Alexa Chunghit the roads with renowned photographer Guy Aroche to illustrate the fun, carefree lifestyle associated with the brand through her own persona. Capturing the brand's versatility, Alexa teamed the iconic 2750 sneakers fromSuperga'sSS12 collection with outfits of her choice.

Supergawas founded in 1911 when Walter Martiny began producing rubber-soled footwear under the nameSuperga. By 1925 his designs had evolved with the use of vulcanized rubber soles and the Superga 2750 Heritage style was born. Famous the world over, the iconic 2750 style is already available through the very best retailers in the UK and through their standalone store on 53a Neal Street, Covent Garden. With an intelligent and targeted marketing strategy, and with Alexa's creative direction for their SS12 mainline campaign shoot;Supergaaims to be the canvas shoe of choice.

N.B. Alexa Chung is NOT a designer forSuperga.

For further information please contact Dee Kurttekin dee@surgerypr.com / 0207 436 3037



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