aXichem AB (publ) announced that the first consumer product for the U.S. market, with the company's natural analogue capsaicin, aXivite, as a key ingredient, is being launched for production by DIEM Direct, LLC (https://diemdirectllc.com/). Production will start in October and the new product, targeting histamine intolerance such as food allergies, is expected to be available for sale later this year within the health care practitioner channel. In July this year aXichem signed an agreement with Berg Nutrition regarding distribution of aXivite in the U.S. and Canada. With the signing of the agreement Berg Nutrition placed an initial order for aXivite for product development. The new product now being lunched by DIEM Direct is a result of the collaboration with Berg Nutrition and the first order.