ARHT Media Inc. announced a revolutionary collaboration with Primera, for the MIPIM real estate conference, which took place from March 12 to 15 in Cannes, France. MIPIM, the premier event in real estate, attracted a global audience, offering cities and nations a stage to present their investment propositions. Leading up to the MIPIM conference, ARHT supported Primera in capturing approximately thirty influential personalities as holograms, each from one of the 12 central London neighborhoods Primera represents, reflecting London's diverse creative and economic vitality.

This colorful lineup, showcasing the faces of London's progress-including the Minister for London Greg Hands, the Lord Mayor of the City of London, distinguished artists, and esteemed business leaders-puts forward a panoramic view of London's vibrant culture and innovative spirit. The Minister for London's speech, encapsulated via ARHT's proprietary CAPSULE technology, was the centerpiece of Primera's reception at the Cannes event on Wednesday evening, March 12.