Apple's iPhone sales have fallen by 19% in China, raising major concerns about the company. Investors and Wall Street were already expecting a significant decline in China, after the firm recorded its biggest sales drop in the country in recent years. According to information provided by Counterpoint Research, although these data are not perfectly accurate, they tend to reflect reality. It shows that iPhone sales in China have fallen by around a fifth. This significantly affects Apple's overall performance in China, which had already seen its revenues fall by two billion dollars in the previous quarter, a drop attributed to Apple's other products and not to the iPhone. However, it now appears that the iPhone was largely responsible for this decline.

Meanwhile, Apple is preparing to revitalise its iPad range with the introduction of new iPad Air and iPad Pro models on 7 May. The move represents the most significant overhaul of the iPad in more than five years, with a video presentation on their website scheduled for 7am, a change from their usual 10am schedule. Apple is also testing a new communications strategy by announcing the event two weeks in advance, as opposed to their usual seven days, hoping to draw more attention to these smaller launches.

 

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