Keys Soulcare, the holistic beauty and skincare brand founded by Alicia Keys and e.l.f. Beauty, is teaming up with Amazon Alexa in a beauty industry first. The custom Keys Soulcare Alexa theme will exclusively offer Echo customers a fresh and soulful spin on their daily Alexa interactions. This is an opportunity for the community to build a stronger connection with Keys Soulcare?s philosophy of caring for the whole self ?

inside and out, skin and soul ? narrated by Alicia, inviting her into their homes and daily lives. To enable the theme on Echo devices, customers can say, ?Alexa, enable the Keys Soulcare theme.?

Once the theme is enabled, Alexa customers can immerse themselves in positive energy and good vibes through inspiring words, music and beauty and skincare tips from the Grammy and Tony-award winning artist and entrepreneur, as they learn more about the brand and its unique line of derm-developed product offerings that focus on wellness being for beauty that comes from within and radiates outward, which launched on Amazon Premium Beauty in January 2024. There?s no better way to start day than with an empowering daily affirmation from Alicia Keys herself. Courtesy of Alexa, user can wake up with Alicia as she reminds that own power, have permission to glow and deserve to nourish soul on a daily basis.

The interactive Alexa experience leverages familiar technology that is seamlessly integrated into Alexa customers? daily lives. After enabling the Keys Soulcare theme, Alexa customers will find personalized inspiration, education and fun enlightening content that will infuse the Alexa experience with love, light and soulcare including: Uplifting Affirmations: "Alexa, give user an affirmation." Saying kind words is an essential part of Alicia?s soulcare ritual, and why every Keys Soulcare product offering is etched with an affirmation personally written by Alicia.

Ask Alexa and receive an affirmation like, ?I am good to myself or embrace change,? to inspire and empower. Soulcare Beauty & Skincare Tips: ?Alexa, give user a soulcare tip." Get inside tips on how to nourish skin and nurture soul from Alicia and her community.

Listen to and take in Alicia?s advice on how can transform daily skincare routines into empowering soulcare rituals. Skincare Ritual Finder Quiz: "Alexa, find my skin care ritual." Take a personalized quiz to create a customized soulcare ritual HERE.