Amazon announced on Wednesday that the functionality of its 'Buy with Prime' button will now be integrated into Salesforce's customer relationship management (CRM) platform.

The combination of 'Buy with Prime' and Salesforce Commerce Cloud will, for example, enable online stores to activate search and filter functions on their websites to help shoppers easily identify Prime-eligible items.

By adding the 'Buy with Prime' button to their pages, even non-Amazon sellers can offer Amazon Prime members integrated payment, fast delivery and free returns on their orders.

With the new combined offering, merchants will also be able to automatically synchronize Prime specifics with their promotions and catalogs.

The solution is due to be offered to US sellers by the end of the year from the Salesforce AppExchange ecosystem.

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