For advancing the Web3 era, leaders of each industry had decided to establish a transcendent cooperative partnership. Milk Partners announced a global marketing collaboration on 11th with Asean's leading travel rewards program "AirAsia rewards" and "The Sandbox", the global metaverse platform with over 5 million users globally. On 20th June (Thursday), Jungmin Cho, CEO of Milk Partners, Nicole Tan, Head of AirAsia rewards, and George Wong, country manager of The Sandbox Malaysia and SEA Partnerships attended the announcement of global marketing partnership at AirAsia MOVE office in Kuala Lumpur, Malaysia.

Through this partnership, the three companies have committed to actively collaborate in co-marketing initiatives, targeting global users to participate in metaverse events and offering rewards to those participants. This collaboration between the three companies has been made based on the reliability and global network of MiL.k, which has established its presence as the innovation model in the loyalty market, by expanding its partnership with major global partners. MiL.k is a blockchain based service that can exchange points or mileage of various companies with Milk Coin.

It is providing the point exchange service by partnering with major players in Korea such as SK OK Cashbag (SK Group's loyalty platform), Lotte L.Point (Lotte Group's loyalty platform), CU, Megabox (Representative theater), Yanolja (No.1 OTA), Jinair (LCC of Korean air), Dailyhotel (Premium OTA) and overseas partners like AirAsia (Global airline) and GetPlus (loyalty coalition of Djarum Group). AirAsia rewards run a comprehensive loyalty platform for the entire AirAsia group of companies to power its synergistic travel and lifestyle businesses such as airlines, online travel agent (OTA), logistics, aviation services, e-commerce, financial services, and more. The rebranded travel app - AirAsia MOVE (formerly known as AirAsia Superapp), is an all-in-one travel platform that allows users to book flights, hotels, and plan trips effortlessly.

The Sandbox is a metaverse platform that provides unique and immersive blockchain experiences to users and supports them to freely generate profits through creations. It is actively collaborating with more than 800 major global companies, including ?Adidas ? Warner Music Group ?

Gucci, etc.