Zaplox : “Guests’ Digital Needs Compel Hotels to Reshape the Guest Experience”

Zaplox's new President & CEO, Tess Mattisson, a digital changemaker and an accomplished hospitality technology leader, appointed "10 best women leaders in 2020" by Industry-Era, is familiar with the new challenges facing hotel owners; meeting guests' growing digital expectations while continuing to deliver high-quality services with a leaner staff.

With more than 15 years in the hotel industry, Tess has extensive experience leading digital initiatives in her previous roles with Nordic Choice Hotels and Choice Hotels International. Before joining Zaplox, she was the Head of eCommerce and Digital Customer Development at Scandic Hotels, the largest hotel operator in Scandinavia.

With occupancy levels returning to pre-pandemic levels, there is a big push for digital services in the industry. Hotels are turning to technology to adapt to the guests' new digital needs but are facing significant challenges. After the downsizing caused by the pandemic, hotels are in recovery mode and struggle to attract young talent while faced with limited financial resources. At the same time, hoteliers are working to maintain their pre-pandemic service levels.