YPB Group Limited advised that it has secured a Master Services Agreement ("MSA") with Legitifli. Based on the magnitude of the sportswear and streetwear reseller market (with sneakers alone estimated to have over USD 6 billion p.a. value), the value to consumers of authenticated product, and Legitifli's business plan, there is ample scope for revenues beyond the minimum contract value. This agreement is a major milestone for YPB, marking the first commercialisation of YPB's revolutionary smartphone-based authentication solution MotifMicroTM. MotifMicroTM drives YPB from offering solely B2B solutions into the heart of B2C opportunities as it permits forensic quality self-authentication of products by consumers with unaided smartphones. Via a YPB-developed artificial intelligence (AI)-based software "app", the smartphone interacts with YPB's MM1 novel technology embedded in the product to give both physical and digital dual-security confirmation of authenticity. The ubiquity of the smartphone allowing rapid adoption, the ultra-high volumes of consumer goods markets, and YPB's per-unit-volume pricing model, together imply rapid and significant revenue growth potential of MM1 as the value of proven authenticity is increasingly recognised by both brands and consumers. Under the MSA, Legitifli will have exclusivity to promote and sell YPB's product authentication and consumer engagement solutions in its target reseller segment in the territories of the USA, Canada and Australia. Legitifli will begin implementing YPB's solutions in early 2021 with its joint venture partner Magnolia Park, a specialist sneaker and accessories reseller based in Los Angeles. Implementation will be conducted in two phases: Phase one ­ effective immediately, YPB will provide Legitifli and The Magnolia Park with a co-branded, anti-tamper and anti-counterfeit label embedded with YPB's T2 original tracer-scanner technology. Phase two ­ MotifMicro1 (MM1) technology will roll out as soon as YPB releases the MM1 consumer app estimated to be completed by Second Quarter 2021. Simultaneously, The Magnolia Park will adopt YPB's consumer engagement SaaS solution, CONNECT, allowing it to build its knowledge of and relationship with its consumer base. This will be the first mass implementation of the MotifMicro1 solution and is expected to generate widespread interest in the sector, particularly in the USA. It will also mark the entry of YPB, via its channel partner Legitfli, into a new, dynamic specialist vertical in the world's largest consumer market, the USA. Through partnering, the incremental costs to YPB are negligible and the inherent profit leverage to this incremental revenue is a key plank in the Company's drive toward profitability. The MSA stipulates a minimum contract value to YPB over the 5-year initial term ("Initial Term") of just over AUD 1 million (including GST) via progressive annual increases in minimum order quantities. The approximate value, and to maintain exclusivity during the Initial Term of the MSA, the licensee must order YPB product to the GST included value of $33k in the first year, $115,000 in the second year, $165,000 in the third year, $264,000 in the fourth year and $528,000 in the fifth year. Legitifli is able to extend the MSA for a further 3 years after the Initial Term provided that the minimum annual label quantities ordered are equal to or greater than those in the final year of the Initial Term.