Yandex N.V. (NasdaqGS:YNDX) agreed to acquire eLama, OOO from Impulse VC and others on January 17, 2022. eLama the contextual advertising automation service was backed, five years later, by Impulse VC. Users of eLama will not notice any changes after Yandex acquires the platform, it will retain the brand and principles of working with clients. At the same time, users will have access to new solutions for launching advertising campaigns. eLama will continue to cooperate with its existing partners. The deal will require approval from the Federal Antimonopoly Service and deal is expected to close before the end of second quarter of 2022. As on February 8, 2024, the transaction is expected to close in summer 2024. As on March 13, 2024, The transaction will allow Yandex to extensively expand its customer base and ecosystem, while strengthening its position in internet marketing. The deal closing is scheduled for mid-2024. Roman Golovatsky of Denuo assisted Yandex in its acquisition of eLama, Nikita Deynega of Maxima Legal and Nextons acting as legal advisors on the sellers? side.

Yandex N.V. (NasdaqGS:YNDX) completed the acquisition of eLama, OOO from Impulse VC and others on June 17, 2024.