Xcel Brands, Inc. and Christie Brinkley Form Joint Venture
March 29, 2024 at 10:30 am
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Xcel Brands, Inc. announced its newly formed joint venture with supermodel, actress and entrepreneur, Christie Brinkley to create TWRHLL (Towerhill), a lifestyle and apparel brand, for distribution exclusively on HSN. Initial launch of TWRHLL is expected in Spring 2024. Christie Brinkley will serve as the public face and voice of the brand, including appearing on live broadcasts and streaming services for HSN.
Xcel Brands, Inc. is a media and consumer products company. The Company is engaged in the designing, production, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. It owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C. Wonder brands and a minority stake in the Isaac Mizrahi brand. It also owns and manages the Longaberger brand. The Company is engaged in pioneering a modern consumer products sales strategy, which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retail, and e-commerce channels. Judith Ripka is a luxury jewelry brand and is available in fine jewelry stores, luxury retailers and via e-commerce. Lori Goldstein brands, including LOGO by Lori Goldstein, and the brand is available through the QVC channel.