- Tyrus-managed YouTube star, Brizzy Voices signs deal with Warner Brothers
- Tyrus talent,
Kate Stark , engaged by Bank of Montreal (BMO) - Tyrus talent IAmBrandon signs a year-long brand ambassador contract with Amazon Luna
- Tyrus-managed influencers contracted with a host of leading global brands including: Best Buy, Logitech and Square Enix.
“The power and potential of influencer-led marketing campaigns has led to major global brands increasingly looking to gaming and esports influencers to help build profile for their newest and hottest products with Gen Z audiences,” said
Tyrus has seen steady growth in brand deals – contracted campaigns or product placements for brands with Tyrus-managed influencer talent – during 2022. Brand deals for talent grew almost 90% from
Notable brand campaigns participated in by Tyrus talent included:
- Amazon partnered with Tyrus talent IAmBrandon, on a campaign featuring its cloud gaming service, Luna
- HelloFresh-backed original competitive Twitch cooking series, ‘Unleash the Feast’, guest starred four members of Tyrus’ client roster: PastaroniRavioli, Shado_Temple, EdgarAllanBroLIVE, and Catieosaurus (1.6M
TikTok followers) Kate Stark engaged by BMO to appear on Twitch stream, ‘Where Gaming Meets Banking’- Warner Brothers partnered with Tyrus talent Brizzy Voices (2.08M YouTube followers) on the showcase for the 20th anniversary of the release of
Harry Potter
“Since acquiring Tyrus earlier this year, we have been incredibly impressed by the company’s steady and continued growth. It was recently recognized by
1 "21 leading talent managers and agents helping gaming creators and esports pros make money",
About Tyrus
About X1
CEO and Director
info@X1Esports.com
www.X1Esports.com
Cautionary Statement
Neither Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
This news release contains certain forward-looking information and forward-looking statements within the meaning of applicable securities legislation (collectively “forward-looking statements”). The use of any of the words “will”, “intends” and similar expressions are intended to identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Such forward-looking statements should not be unduly relied upon. Actual results achieved may vary from the information provided herein as a result of numerous known and unknown risks and uncertainties and other factors. The Company believes the expectations reflected in those forward-looking statements are reasonable, but no assurance can be given that these expectations will prove to be correct. The Company does not undertake to update these forward-looking statements, except as required by law.
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